A community for Entrepreneurs who HELP OTHERS HEAL
to connect, support each other, and do the work on your business — practical, spiritual, and everything in between.
Gatherings in greater Portland, Maine + online everywhere
Oh Hi! I’m So Glad You’re Here.
I bet you got into your business because you believe in what you do. The healing, the holding, the helping people feel better — that part comes naturally.
It's the business side that nobody trained you for. The pricing, the marketing, the 3am self-doubt, the feeling that you're figuring it all out alone.
I know it can feel so lonely. And, you're not alone.
I started this community to bridge the gap between the intuitive work you love and the strategic support you need. Whether we’re meeting in person in the greater Portland area or connecting through our virtual offerings, this is a space to step back from the 'doing,' find peer support, and grow your business alongside people who truly get it.
Welcome! I can't wait to meet you :)
Avi Fox
Reiki Practitioner | Circle Leader | Founder of Wellness Business Owners & Avi Fox Creative
Our MissioN is to Offer…
Connection
Real community — in person and virtually —with peers who understand your world.
GrowTH
Practical business skills and energetic reflection in the same space
Support
Peer coaching, resource recommendations, & network connections
…for Wellness Business Owners
wellness business owner(noun)
A person who has built their business around healing, health, and helping others thrive. Whether you work one on one with clients, employ others in a studio, sell products that support wellbeing, or offer services that help people feel more whole. If your work exists to help people feel better, physically, mentally, emotionally, or energetically, you are a wellness business owner.
This may include businesses offering…
Acupuncture · Apothecary · Astrology · Ayurveda · Breathwork · Chiropractic · Coaching · Craniosacral Therapy · Dietetics · EFT · Energy Healing · Esthetics · Functional Medicine · Herbal Medicine · Holistic Veterinary Care · Hypnotherapy · Integrative Dentistry · Integrative Medicine · Massage Therapy · Meditation · Midwifery · Mindfulness · Myofascial Release · Naturopathy · Nutrition · Osteopathy · Personal Training · Physical Therapy · Pilates · Plant Medicine · Qi Gong · Reiki · Shamanic Practice · Somatic Practice · Sound Healing · Therapy · Wellness Education · Wellness Products · Wellness Retreats · Wellness Spaces · Yoga · and more...
What's happened so far…
As of Spring 2026, we’re new to the scene! The first Maine Wellness Business Owners Community Circle was hosted in March 2026 at East Pine Plant Shop in Windham, Maine. Over a dozen wellness practitioners gathered for an afternoon of community, reflection, and peer support, including a guided business visualization called the Business House Vision Quest, small group peer coaching, and plenty of time to connect. While it was put together as a one-time experiment, the response from the community was overwhelmingly positive, and the community is now in a six month beta period to see what wants to grow.
From A participant…
“As a business owner who works from home, the Maine Wellness Business Owners Community Circle was exactly what I needed. In a field as vast as wellness — and with the often isolating experience of working solo — it felt incredibly grounding and connecting to gather at the beautiful East Pine Shop and meet other business owners who are all working to help people relax, recover, heal, and thrive. Not only did I get to meet over a dozen wonderful people, but Avi’s guided meditation and journey helped me clear the cobwebs and reconnect with where I’ve been in my business and where I’m headed. I can’t wait to stay connected with the people I met and to join again the next time Avi offers this to the community.”
- Gigi Fischer EMDR Therapist Wired for Transformation
P.S. Miss the gathering? Here is a recorded version of the guided visualization from the community circle:
What’s Next?
A Mini-Retreat for Mental Health & Wellness Providers
Do you find yourself still "holding space" long after your last session ends?
In the world of mental health and wellness, the relationships we tend are professional, yet deeply personal. We often carry the emotional residue of our clients' stories into our cars, our homes, and our personal relationships. It is easy for the "practitioner hat" to become a permanent fixture, making it difficult to remember where the work ends and the human begins.
In honor of Mental Health Awareness Month, Avi Fox (Business Strategist & Reiki Practitioner) and Emily Pettengill (LCPC/LMHC) invite you to an afternoon dedicated to the person behind the professional. We have designed this space for those who support others—therapists, nutritionists, OTs, and wellness practitioners—to unburden, reflect, and reclaim their personal identities.
The Gathering: Join us at East Pine Plant Shop for a 90-minute mini-retreat designed to help you move from "doing" to "being" through:
A Grounding Visualization: We will lead you through a guided inventory of the emotional energy you are currently harboring. We’ll identify where your boundaries are strong and where they have become porous, exploring the challenges and strengths of the connections you sustain.
Reflective Journaling: Identifying what you want to "leave at the door" and the human identity you want to consciously nourish…and how.
Peer Connection: Small group processing to share tactics and find communal validation with others who understand the unique mental load of this work.
A Release Ceremony: A closing ritual to symbolically shed the professional weight and integrate a renewed sense of self to carry back into your personal life.
Details:
Led by:
Avi Fox (Avi Fox Creative): A business consultant, website designer, and Reiki practitioner dedicated to helping wellness business owners launch, grow, and thrive. Founder of Wellness Business Owners.
Emily Pettengill, LCPC / LMHC (Emily Hope Counseling): Bringing clinical depth and a heart for the practitioner’s journey.
Where: East Pine Plant Shop, 213 Roosevelt Trail, Windham, ME.
When: Thursday, May 21, 2026 | 3:00 PM – 4:30 PM, option to stay until 5:00 for more time to connect, chat, and enjoy tea in the greenhouse
Cost: $45 (Includes herbal tea, use of meditation cushions, blankets, etc.).
NOTE: If you’d like to invite a friend, please send them the listing to register themselves rather than adding a second ticket here. Thanks! :)
Join The Community…
…Or, Send a Message
Have a question, idea, or suggestion you’d like to share? Reach out here!